Moz Pro Alternatives in 2026: 8 SEO Tools Compared
Compare Moz Pro alternatives for keyword research, backlinks, rank tracking, and audits, with pricing, limits, and best fits for small teams and agencies.
- Editor's choice
AhrefsBacklink and keyword depth
Starts at$129 per monthVisit ahrefs.comFull review - Great alternative
SemrushAll-in-one SEO and PPC
Starts at$139 per monthVisit semrush.comFull review - Also consider
SE RankingAgency reports and tracking
Starts at$129 per monthVisit seranking.comFull review
TL;DR:
- Ahrefs is our pick for backlink depth, while Semrush is best for teams that want SEO, content, and PPC in one suite.
- SE Ranking offers the best agency value for rank tracking, audits, and client reports at a mid-range price.
- Mangools and Ubersuggest are the best budget picks for small sites that mainly need keyword research and rank tracking.
- Check keyword limits, backlink freshness, and local tracking before you switch, since those limits decide whether a cheaper tool actually covers your work.
Quick comparison
| Tool | Best for | Starts at | Free plan? | |
|---|---|---|---|---|
| Ahrefs | Backlink and keyword depth | $129 per month | Yes | Visit |
| Semrush | All-in-one SEO and PPC | $139 per month | Free trial | Visit |
| SE Ranking | Agency reports and tracking | $129 per month | Free trial | Visit |
 Mangools | Simple keyword research | $29.90 per month | Free trial | Visit |
 Serpstat | Research plus audits | $69 per month | Free trial | Visit |
 SpyFu | Competitor PPC history | $39 per month | Yes | Visit |
 Ubersuggest | Budget keyword research | $29 per month | Yes | Visit |
 Screaming Frog | Technical site crawling | $279 per year | Yes | Visit |
The best Moz Pro alternatives
Moz Pro is known for readable reports and Domain Authority, but many teams switch for deeper backlink data, larger keyword limits, or lower prices. These alternatives cover each reason, from budget tools to enterprise suites.
Ahrefs is our pick when backlinks and competitor research drive your work. Its backlink index is widely regarded as deep and fresh, and its keyword tools help you find terms, gaps, and content ideas with clear difficulty and traffic data. Site Audit and Rank Tracker cover the rest of a standard SEO workflow in the same account.
The catch is plan limits. The Lite plan at $129 per month covers 750 tracked keywords and limited AI prompts, so a team with many clients will need a higher tier. Ahrefs also offers a free Webmaster Tools tier for your own sites, which is a good way to test audits before you pay. For link-focused teams, Ahrefs justifies its price.
- Deep, fresh backlink index
- Strong keyword explorer
- Useful site audit and rank tracking
- Entry Lite plan limits keywords and AI prompts
- Costs rise quickly for larger teams
Semrush suits teams that want one login for SEO and paid search. It covers keyword research, site audits, rank tracking, backlink analysis, content briefs, and PPC competitor data. That breadth helps a marketing team compare organic and paid results, plan content, and report to clients without stitching together several tools.
The downside is cost and complexity. At $139 per month for the Pro plan, it is costly for a single small site, and new users may need time to learn where each report lives. A free limited tier and a trial help you test the core workflow first. For a team that uses SEO and PPC together, Semrush is the most complete Moz Pro alternative.
- SEO, content, PPC, and social tools in one suite
- Large keyword database
- Strong competitor reports
- Price is high for a single site
- Interface can feel busy for beginners
SE Ranking is a strong agency pick because it bundles research, rank tracking, audits, and white-label reports in one plan. The Core plan at $129 per month tracks 2,000 keywords daily, which covers several clients without the add-on maze found in larger suites. Client reports look polished, which matters for agencies that share results each month.
The trade is backlink depth. SE Ranking covers backlinks well for most client work, but a link-focused team may still want Ahrefs for deep competitor teardown. For freelancers and agencies that live on tracking and reporting, SE Ranking offers the best balance of price, limits, and report quality.
- Strong rank tracking with daily updates
- White-label client reports
- Audits and research in one plan
- Core plan at $129 per month is mid-range, not budget
- Backlink depth is below Ahrefs
Mangools is the friendliest tool on this list for beginners and small site owners. KWFinder makes keyword research easy to read, SERPChecker shows who ranks for a term, and SERPWatcher tracks rankings without a complex setup. At $29.90 per month on annual billing for the Basic plan, it is far cheaper than the large suites.
The limit is scale. Keyword and tracking limits are modest, and backlink data is not as deep as Ahrefs. For a blogger, small business, or consultant with a few sites, those limits rarely matter. If you manage many clients or need deep link data, pair Mangools with a larger tool or choose SE Ranking instead.
- Clean, easy interface
- KWFinder for keywords
- SERPWatcher for rank tracking
- Low learning curve
- Keyword limits are lower than large suites
- Backlink data is lighter than Ahrefs
Serpstat offers a full SEO suite at a lower entry price than Ahrefs or Semrush. It covers keyword research, rank tracking, site audits, and backlink checks, with batch tools that help agencies process many domains or keywords at once. That mix makes it a practical mid-range alternative to Moz Pro.
The downside is polish and regional depth. Some reports feel less refined than those in Semrush, and data coverage can vary outside major markets. For a team that needs a full suite on a mid-range budget, Serpstat is still good value. Test it on your own market and keywords during the trial before you switch fully.
- Keyword, rank, audit, and backlink tools in one suite
- Lower entry price than large suites
- Useful batch analysis
- Interface and data depth vary by region
- Some reports are less polished than Semrush
SpyFu stands out for competitor history. It shows which keywords and ads a rival has used over time, which helps with business development, content planning, and PPC research. At $39 per month for the Basic plan, it is affordable for small teams that mainly need competitor insight.
The limit is breadth. SpyFu is not a full site audit or technical SEO suite, and its rank tracking is lighter than dedicated trackers. Use it alongside a crawler or audit tool if technical SEO matters to you. For competitor research on a budget, SpyFu is a strong Moz Pro alternative.
- Long competitor keyword and PPC history
- Easy competitor teardown
- Low entry price
- Not a full technical audit suite
- Rank tracking is lighter than SE Ranking
Ubersuggest is a budget pick for solo owners and small sites that need usable keyword data without a large monthly bill. It covers keyword ideas, content suggestions, site audits, and backlink overviews in a simple interface. The free tier helps for quick checks, and paid plans start at $29 per month.
The trade is depth. Keyword and backlink data are less rich than in Ahrefs or Semrush, and heavy users will hit limits. For a small site that publishes a few posts a month, that depth is often enough. For an agency or a competitive niche, a larger suite will give more reliable data.
- Low monthly price and lifetime option
- Simple keyword and audit tools
- Free tier for basic checks
- Data depth is below Ahrefs and Semrush
- Limits apply on lower plans
Screaming Frog is a different kind of alternative. It is a desktop crawler that finds broken links, redirect chains, duplicate content, missing tags, and other technical issues with great depth. At $279 per year, it is affordable for the technical half of SEO work, and the free version covers small sites.
The catch is that it is not a full suite. Screaming Frog does not provide keyword research, rank tracking, or backlink data on its own. Pair it with Mangools, Ubersuggest, or SE Ranking for a complete stack. For technical SEO, though, it is the tool most specialists keep, even when they use a cloud suite for other tasks.
- Best-in-class technical crawler
- Deep audit data for large sites
- One-time yearly license
- Desktop tool, not a cloud suite
- No keyword database or rank tracking on its own
How we picked these
We compared official pricing pages, feature lists, and public reviews for SEO tools that cover the core Moz Pro use case: keyword research, rank tracking, audits, and backlinks. We favored tools still actively sold in 2026, with clear pricing or a clear trial path. We left out tools with no working product page, tools that only handle content writing, and tools that only track local listings. Prices change, so confirm plan limits before you switch.
How to switch from Moz Pro without losing history
Export your data first. Save tracked keyword lists, ranking history, audit reports, and backlink lists before you cancel. Most new tools cannot import ranking history and continue the same chart, so your trends will restart in the new tool. Tell clients or managers about that reset before the switch, and keep the old exports for reference.
Next, run both tools in parallel for one reporting cycle if you can. Compare keyword counts, rank positions, and audit findings, and check whether the new tool covers your tracked keywords, locations, and devices. That parallel month reveals gaps in limits or data before you rely on the new tool alone.
Finally, rebuild your core workflow in the new tool. Set up projects, tracking, audits, and scheduled reports, and test one client report end to end. Cancel Moz Pro only after the new reports look right and your team knows where each report lives. A staged switch avoids a gap in reporting during a busy month.
FAQ
What is the best free alternative to Moz Pro?
Mangools offers a limited free tier, Ubersuggest offers free basic checks, and Ahrefs offers free Webmaster Tools for sites you own. Google Keyword Planner is also free for search volume data. For a full free suite, no single tool matches Moz Pro, so combine a free tier with a low-cost paid plan for your main work.
Is Ahrefs better than Moz Pro?
For backlink depth and keyword discovery, Ahrefs is generally stronger than Moz Pro. Moz Pro is easier to read for beginners and its Domain Authority metric is widely used in client reports. Choose Ahrefs for link research, Moz Pro for simple reporting, or SE Ranking for a middle path with strong tracking and reports.
What is the best Moz Pro alternative for local SEO?
SE Ranking, Semrush, and Mangools all offer local tracking options, but local work also needs citation and review tools that these suites only partly cover. For pure local rank tracking, check location and device options on each plan. For local listings and reviews, pair an SEO suite with a local tool such as BrightLocal.
How much does a Moz Pro alternative cost?
Prices range from $29 per month for Ubersuggest and Mangools Basic on annual billing, to $129 to $139 per month for Ahrefs Lite, SE Ranking Core, and Semrush Pro. Screaming Frog costs $279 per year as a desktop license. Compare keyword limits and backlink depth, not only the monthly price.
Can I switch from Moz Pro without losing Domain Authority data?
You can export Domain Authority values before you cancel, but other tools use their own authority scores, so the numbers will not match exactly. Keep your Moz exports for history, and explain the score change to clients when you switch. Use the new tool's authority score consistently from the switch date onward.