How we test and rank tools and services
Our guides compare link building tools, services and marketplaces. This page explains what goes into them.
Facts from the source
Prices, plans and minimum orders come from each provider's own pricing page. Features come from their product pages and documentation. When a provider does not publish prices, the guide says so instead of guessing. Ratings from G2, Capterra or Trustpilot are shown only when we could check them, with the number of reviews.
How the order is decided
Every comparison uses the same criteria: fit for the reader in the title, price and minimum spend, what you actually get (metrics shown before you pay, replacement guarantees, reporting), ease of use, support, and third-party ratings. The order reflects the overall fit for that reader.
Our own service
LinkVetted sells link building. When our own service appears in a comparison we say so, and it is described with the same facts and checks as every other provider.
Keeping it current
The publish date at the top of a guide shows when it was written or last updated. Spotted something out of date? Tell us and we will check it.