Best LLM SEO Tracking Software in 2026: 8 Tools Compared
Compare the best LLM SEO tracking software, from Otterly and Peec AI to Profound and Scrunch, for tracking brand mentions in AI answers in October 2026.
- Editor's choice
OtterlyBudget tracking
Starts at$29 per monthVisit otterly.aiFull review - Great alternative
Peec AIMid-market daily tracking
Starts at$95 per monthVisit peec.aiFull review - Also consider
ProfoundEnterprise tracking
Starts atSee websiteVisit profound.comFull review
TL;DR:
- Otterly is the cheapest credible way to start tracking how AI answers mention your brand.
- Peec AI gives mid-market teams clean daily tracking across several AI engines without enterprise pricing.
- Profound suits large brands that need deep prompt libraries, citation analysis and enterprise reporting.
- Scrunch and AthenaHQ go further than tracking by linking visibility gaps to content fixes.
- Treat every tracker as a sample of chosen prompts, not a complete record of every AI conversation about your brand.
Quick comparison
| Tool | Best for | Starts at | Free plan? | |
|---|---|---|---|---|
| Otterly | Budget tracking | $29 per month | Free trial | Visit |
| Peec AI | Mid-market daily tracking | $95 per month | Free trial | Visit |
| Profound | Enterprise tracking | See website | Free trial | Visit |
 Scrunch | Tracking plus content action | $250 per month | Free trial | Visit |
 AthenaHQ | Free start and action layer | Free | Yes | Visit |
 Promptwatch | Prompt-level monitoring | $49 per month | Free trial | Visit |
 ZipTie | Simple, low-cost tracking | See website | Free trial | Visit |
 Rankscale | Pay-for-what-you-run tracking | $20 per month | Free trial | Visit |
The best LLM SEO tracking software
LLM SEO tracking software runs a set of prompts through AI platforms such as ChatGPT, Perplexity, Gemini and Google AI Overviews, then reports whether your brand appears, what it is cited for, and how competitors compare. These eight do that job well at different budgets.
Otterly is where most small teams should start. For $29 per month, the Lite plan tracks a small set of prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot each day, with unlimited team members. That is enough to learn whether AI engines know your brand at all before you spend hundreds per month.
The limits are prompt count and engine coverage. Claude, Gemini and Google AI Mode sit behind add-ons, and larger prompt libraries need higher tiers. If your prompt list grows past a few dozen, price it against Peec AI before you upgrade by habit.
- Lowest entry price in the category
- Clean daily tracking
- Covers major AI engines
- Entry tier covers only a small prompt set
- Some engines are paid add-ons
Peec AI gives you a calm, readable dashboard for daily prompt tracking. It separates whether your brand was retrieved from whether it was actually cited, which helps teams see the difference between being known and being recommended. Competitor citation share and sentiment tracking make it useful for brand teams, not just SEO specialists.
Entry pricing covers three engines of your choice, with more available as add-ons, so check which engines your customers actually use before you choose. Peec AI does not include a full SEO audit, so teams that need technical fixes will still need a separate SEO tool.
- Clean analytics and citation tracking
- Competitor comparison
- Multi-country reporting
- Entry tier limits you to three engines
- No built-in SEO audit
Profound is built for large brands with a dedicated AI visibility program. It handles large prompt libraries, tracks citations in depth, and offers agent analytics that show how AI crawlers interact with your site. Its dashboards are made for stakeholder reporting, which matters when several teams need the same numbers.
Small teams should be honest about fit. Profound now gates brand pricing behind a custom enterprise conversation, with a free trial of 50 prompts a day for seven days. If you only track a handful of prompts, a cheaper tool will give you the same headline answers.
- Deep prompt and citation analytics
- Agent analytics for AI crawlers
- Enterprise security and reporting
- Custom enterprise pricing for brands
- Overkill and overpriced for small teams
Scrunch goes beyond reporting by helping teams act on what they find. It tracks prompts across major engines, shows where competitors are cited instead of you, and links gaps to pages and content that need work. That action layer is why SaaS and B2B teams with content resources like it.
The starting price of around $250 per month puts it out of reach for very small teams, and solo users may not use its full workflow. For teams that already publish regularly, though, the jump from tracking to fixing is where the value sits.
- Turns visibility gaps into content work
- Tracks many prompts
- Competitive and citation views
- Higher starting price
- More tool than a solo marketer needs
AthenaHQ is unusual in this category because it offers a genuinely useful free plan, with a limited number of credits for tracking across major engines. That lets a small team test real prompts before paying, rather than trusting a demo. Paid plans widen engine coverage and add action tooling that connects visibility to sales and content work.
The jump from free to $295 per month is steep, and credits mean you need to plan how many prompts you run and how often. If the free tier proves AI visibility matters to your business, that jump is easier to justify.
- Free plan to test real tracking
- Wide engine coverage on paid plans
- Links visibility to actions
- Paid plans start at $295 per month
- Credit system needs careful budgeting
Promptwatch suits teams that care about a specific set of prompts rather than a broad brand dashboard. It tracks those prompts over time, so you can see when an answer changes, when a competitor appears, and when your own pages start getting cited. The interface stays simple, which helps small SEO and content teams move fast.
It is not a full visibility suite, and larger teams may want deeper citation analytics or agency reporting. For a focused monitoring job, though, its clarity and $49 starting price are hard to beat.
- Clear prompt-level history over time
- Focused and easy to learn
- Good for specific query sets
- Narrower scope than full visibility platforms
- Fewer enterprise reporting features
ZipTie, also listed as ZipTie.dev, takes a straightforward approach: pick the AI engines you want, track your prompts, and pay in line with what you run. That simplicity appeals to small teams and developers who want tracking without a heavy platform or a long sales process.
Reporting is plainer than Peec AI or Profound, and you should confirm current per-engine pricing before you commit, because the total depends on how many engines you add. If you want a lean tracker and you know your prompt list, ZipTie is worth testing.
- Simple setup
- Per-engine pricing
- Useful for small teams and developers
- Less polished reporting than larger platforms
- Pricing varies by engine count
Rankscale stands out for engine breadth, covering ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more. Its Pro plan uses credits for runs, which suits teams that want to track many terms without paying a flat enterprise fee. A low entry price makes it easy to test.
Because it is newer, it does not yet carry the track record of Profound or Peec AI, so run it beside a known tool for a month if your reporting will be shared widely. For teams that want wide coverage on a budget, it is a strong, flexible option.
- Broad engine coverage including newer models
- Credit-based pricing
- Unlimited tracked terms on Pro
- Newer platform with less brand recognition
- Credit math needs attention
How we picked these
We compared official pricing pages, feature pages and recent independent pricing checks for LLM tracking tools in October 2026. A tool made the list only if it actively runs prompts against live AI platforms, reports brand mentions and citations, and is available to buy or trial in the United States. We weighed engine coverage, prompt limits, citation and competitor reporting, pricing transparency and how easily a small team can start.
How to set up tracking that means something
Choose prompts your customers actually ask
Do not track only your brand name. Track the buying questions, comparison questions and problem questions your customers type into search and AI chat. Those prompts show whether AI engines recommend you when it matters, not just whether they know you exist.
Track competitors from day one
A visibility score on its own tells you little. The useful number is your share against named competitors on the same prompts, over time. Set that baseline in the first month, so later changes have context.
Review monthly, not daily
AI answers change often, and daily noise can mislead you. Check weekly for big shifts, review monthly for trends, and tie any action to pages you can actually improve, such as product pages, guides and FAQs that AI engines cite.
FAQ
What is the best LLM SEO tracking tool?
For most small teams, Otterly is the best starting point at $29 per month. Mid-market teams usually fit Peec AI better, while large brands with big prompt libraries should shortlist Profound and Scrunch.
What are the best LLM SEO tracking tools for agencies?
Peec AI, Scrunch and AthenaHQ all support multi-client work, but check seat limits, prompt allowances and reporting exports before you choose. Agencies should price per client workspace, not just the headline monthly fee.
How is LLM SEO tracking different from rank tracking?
Rank tracking measures where your pages appear in search results. LLM tracking measures whether AI answers mention, cite or recommend your brand, which can differ sharply from your search ranking on the same question.
How many prompts should I track?
Start with 20 to 50 prompts that cover your main products, comparisons and customer problems. Expand only after you have a baseline, because tracking hundreds of low-value prompts adds cost without adding decisions.
Do these tools work for local businesses?
They can, but prompt choice matters more. Track prompts that include your city, service and nearby landmarks, and check whether AI answers cite your site, your reviews or a directory instead of you.