Best LLM Rank Tracking Tool in 2026: 8 Tools Compared
Compare the best LLM rank tracking tool options in 2026, with 8 tools for tracking brand mentions, citations, and visibility across ChatGPT, Gemini, and more.
- Editor's choice
Otterly.AIBudget LLM tracking
Starts at$29 per monthVisit otterly.aiFull review - Great alternative
Peec AIMid-market visibility
Starts at$95 per monthVisit peec.aiFull review - Also consider
ProfoundEnterprise AI intelligence
Starts atSee websiteVisit profound.comFull review
TL;DR:
- LLM rank tracking measures whether AI answers mention, recommend, or cite your brand, not where you rank on a classic results page.
- Otterly.AI is the cheapest starting point, while Peec AI and Profound suit teams that need deeper prompt and citation data.
- Prompt count is the main cost driver, so track buyer questions first and expand only when you act on the results.
- Classic SEO still matters, since Google rankings and AI citations overlap only partly, so track both.
Quick comparison
| Tool | Best for | Starts at | Free plan? | |
|---|---|---|---|---|
| Otterly.AI | Budget LLM tracking | $29 per month | Free trial | Visit |
| Peec AI | Mid-market visibility | $95 per month | Free trial | Visit |
| Profound | Enterprise AI intelligence | See website | Free trial | Visit |
 Semrush AI Visibility Toolkit | SEO teams | $99 per month | Free trial | Visit |
 Ahrefs Brand Radar | Ahrefs users | $199 per month | No | Visit |
 SE Ranking | Agencies adding AI tracking | $129 per month | Free trial | Visit |
 Scrunch AI | Content-focused tracking | $250 per month | Free trial | Visit |
 AthenaHQ | Linking visibility to sales | Free | Yes | Visit |
The best LLM rank tracking tools
An LLM rank tracking tool sends a fixed set of prompts to AI engines on a schedule, then records whether your brand appears, which pages are cited, and how competitors compare. We compared tools by engine coverage, prompt allowances, price, and who they suit best.
Otterly.AI is the most accessible entry point for LLM tracking. Its Lite plan starts at $29 per month and covers the main AI surfaces, with a built-in audit that shows where your brand is missing. For a small business or agency testing AI tracking, that price makes it easy to start with your most important prompts and see whether the data changes decisions.
The limit is prompt count. Fifteen prompts cover a focused product line, but not a broad catalog or many competitors, and higher tiers cost far more. Use Otterly.AI to prove value on a tight prompt set, then scale when the data earns its keep.
- Low entry price
- Covers ChatGPT, AI Overviews, Perplexity, and Copilot
- Built-in audit
- Lite plan covers only 15 prompts
- Higher tiers rise sharply in price
Peec AI gives mid-market teams a daily visibility picture that is easy to read and share. You pick prompts and engines, track mentions, position, and sentiment, and give the whole team access without per-seat charges. Published comparisons list its starting price at $95 per month, which is a reasonable step up from budget tools.
Prompt allowances still need care, since a long list of product and competitor prompts can push you to a higher tier. Peec AI fits best when you want one trusted daily number, plus the citation detail behind it, without enterprise pricing.
- Clean daily visibility score
- Selectable AI engines
- Unlimited users on every plan
- Prompt limits vary by tier
- Entry plan may feel small for large brands
Profound is the enterprise choice for AI search intelligence. It tracks prompts, answers, citations, and shopping-related visibility across a wide set of engines, and its trial covers ChatGPT with a small prompt set. Large brands value its depth and its ability to pass security reviews, which smaller tools may not.
Pricing is now custom for enterprise plans, so a small business should not expect a self-serve price. Profound measures visibility and does not write the content or fix the pages that earn citations, so it suits teams with staff to act on detailed findings.
- Up to nine AI engines on enterprise plans
- Detailed prompt, citation, and shopping data
- Security-review friendly
- Custom enterprise pricing
- More tool than a small team needs
- Measurement, not content creation
Semrush AI Visibility Toolkit adds AI tracking to the SEO suite many teams already use. It monitors brand mentions across ChatGPT, AI Mode, Gemini, and Perplexity, and reports AI visibility next to classic rankings, backlinks, and audits. Published comparisons list it at $99 per month per domain as an add-on.
The per-domain charge matters for multi-brand businesses, and prompt allowances are metered by tier. It fits best when your team already reports in Semrush and wants AI visibility in the same dashboard, rather than a separate tool to learn.
- AI tracking inside a full SEO suite
- Large prompt database
- Familiar client reporting
- Charged per domain
- Prompt allowances metered by tier
- AI data sits alongside a larger subscription
Ahrefs Brand Radar tracks how AI platforms mention your brand and which sources they cite, with the added benefit of linking citations to Ahrefs backlink data. That link helps explain why an AI answer cites one page and not another, and its prompt discovery can surface questions you had not thought to track. Published comparisons list it at $199 per month per index, on top of an Ahrefs plan.
The total cost is high, and there is no free trial for the add-on itself, though some prompts appear on paid Ahrefs plans. Brand Radar fits best for SEO teams already invested in Ahrefs who want AI visibility tied to their link and content data.
- Links AI visibility to backlink data
- Finds prompts you may not have chosen
- Covers several AI engines
- High add-on price per index
- Needs a base Ahrefs plan
- No free trial for the add-on
SE Ranking bundles AI search tracking into its SEO platform, which already covers classic rankings, audits, and keyword research. Its Core plan lists $129 per month, and AI tracking covers surfaces such as AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity in recent comparisons. For an agency that already reports classic rankings in SE Ranking, adding AI tracking in the same reports is convenient.
AI depth varies by tier, so check which engines and prompts your plan covers before you promise clients a full AI report. SE Ranking fits best for agencies that want one suite for classic and AI search, at a price below the enterprise AI-only tools.
- AI search tracking inside a value-priced SEO suite
- Daily updates
- Agency reporting tools
- AI features are part of a larger plan
- Prompt and engine detail varies by tier
Scrunch AI tracks brand presence across ChatGPT, Perplexity, Google AI Overviews, and Copilot on its Core plan, with more engines on enterprise plans, and it adds content guidance to help pages earn citations. Its Core plan lists $250 per month, with a seven-day trial in recent comparisons. That content link is useful, since tracking alone does not improve visibility.
The price puts it out of budget-tool range, and its guidance still needs a human editor to turn suggestions into accurate, quotable pages. Scrunch AI fits best for content-led brands that want monitoring plus direction, and that have staff to act on it.
- Prompt monitoring plus content guidance
- Covers core AI engines
- Enterprise adds more engines
- Core plan starts at $250 per month
- Small teams may find it expensive
- Guidance still needs human editing
AthenaHQ stands out with a free plan, which lets a team test AI visibility tracking before paying, and with a focus on linking visibility to sales outcomes rather than only to mentions. Its paid Starter plan has been listed around $295 per month in recent comparisons, with more engines and prompts than the free tier. That outcome focus helps when you need to justify the tool to leadership.
The jump from free to paid is large, so model the cost before you build reports around the free tier. AthenaHQ fits best for B2B teams that want to connect AI visibility to pipeline and revenue, not just to a mention count.
- Free plan available
- Links AI visibility to business outcomes
- Covers several AI engines
- Paid Starter plan is around $295 per month
- Free plan limits engines and prompts
How we picked these
We compared vendor pages and published LLM tracking comparisons from September and October 2026, focusing on engine coverage, prompt allowances, published price, and whether the tool serves small teams, agencies, or enterprises. We included suite add-ons alongside dedicated AI tools because many buyers already own an SEO suite, and we note where pricing is custom rather than inventing a figure. Prices in this fast-moving category change often, so confirm them before you buy.
How to set up LLM tracking that actually helps
Start with prompts that match real buyer questions, not brand-name searches alone. Include category questions, comparison questions, and problem questions, since those are where AI answers recommend products. Add competitor prompts for the same questions, so you can see who appears when you do not.
Reading the results
Look first at share of voice, which is how often you appear versus competitors, then at citations, which show which pages AI answers quote. A page that is cited often is doing something right, so study its structure, facts, and headings. A prompt where competitors appear and you do not is a content gap, not just a tracking result, and it should lead to a specific page update.
What LLM tracking cannot do
No tracker can force an AI engine to recommend you, and results vary by prompt wording, timing, and engine version. Treat week-to-week changes as trends, not as exact scores, and judge a tool by whether it helps you fix pages and measure the fix, not by whether its dashboard looks impressive.
FAQ
What is an LLM rank tracking tool?
It is a tool that sends fixed prompts to AI engines such as ChatGPT, Gemini, and Perplexity on a schedule, then records brand mentions, citations, sentiment, and competitor presence. It is the AI equivalent of a classic rank tracker, built for answers rather than results pages.
How is LLM tracking different from SEO rank tracking?
Classic rank tracking measures your position on a search results page, while LLM tracking measures whether an AI-generated answer mentions, recommends, or cites you. The two overlap only partly, so most teams should track both.
How many prompts do I need?
Start with 15 to 50 prompts covering buyer questions, comparisons, and competitor checks for your main products. Expand only after you have acted on the first set, since unused prompts add cost without insight.
Can a tool improve my AI visibility by itself?
No, most tools only measure visibility. Improvement comes from clearer product pages, factual content, third-party coverage, and structured data that AI answers can quote, with the tool showing whether those changes worked.
Which AI engines should I track?
Track the engines your buyers actually use, which usually means ChatGPT, Google AI Overviews and AI Mode, Gemini, and Perplexity first. Add Claude, Copilot, and others only when your audience or your data shows they matter for your category.