Best AI Visibility Analysis Software in 2026: 8 Tools Compared

Profound is the enterprise reference point in this category. It tracks brand visibility across AI answer engines, analyses citations and competitor presence, and connects AI crawler activity to analytics through integrations where those are available on the plan. That depth suits large brands that need consistent reporting across regions, teams and campaigns, and that must satisfy security and procurement checks before adopting a new vendor.

The trade-off is access and price. Brands start with a 7-day trial covering a limited set of engines, and paid enterprise pricing is quoted by sales, while an agency plan has been listed separately. That makes Profound hard to judge from a headline price alone, so enterprise buyers should run the trial with their real prompts and competitors, then ask for a quote tied to that exact prompt volume and engine list. For smaller teams, a lower-cost tool will usually give a clearer starting picture.

Peec AI is built around prompt-level analysis, which is the right level for most marketing teams. Instead of a single brand score, it shows how often you appear for specific questions, where you rank in the answer, how sentiment reads, and which sources the model cites. That detail turns a vague visibility problem into a concrete list of prompts to fix, and unlimited team users make it easy to share that list across content and SEO staff without paying per seat.

Pricing in recent listings starts at $95 per month for Starter, covering 50 prompts daily on three models of your choice, with higher plans for more prompts and projects. The limit to watch is engine choice. If Claude or Grok matters for your audience, check the plan that includes them before you buy, since entry coverage is narrower than the full engine list. Peec AI is a strong default for teams that want clear, daily analysis without enterprise overhead.

Otterly, also written as Otterly.ai, is the budget entry point for AI visibility analysis. The Lite plan starts at $29 per month in recent listings, covering 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members. That is enough to answer a basic question for a small brand: are we mentioned, where do we appear, and is that changing week by week. Recommendations and competitor views help turn those answers into next steps without a large contract.

The entry prompt limit is the main constraint. Fifteen prompts will not cover a large product catalogue or many customer questions, and adding Gemini, Google AI Mode or Claude costs extra. Otterly is best as a first tool or a check for a single brand, not as a replacement for a full enterprise tracker. Start here if budget is tight, learn which prompts matter, and upgrade only when the prompt list outgrows the plan.

Scrunch AI stands out because it analyses more than the final answer. It tracks brand visibility in AI answers and also looks at how AI crawlers and agents interact with your site, which helps technical teams find pages that are hard for AI systems to read, cite or use. That combination suits teams that suspect the problem is not just content, but also site structure, blocking rules or missing context that prevents a page from being cited well.

Core pricing in recent listings starts at $250 per month billed annually, or $300 per month billed monthly, covering 125 prompts on four engines with a 7-day trial. That price puts Scrunch above budget trackers, and some engines are held for enterprise plans, so check coverage for your audience before buying. Choose Scrunch when your team can act on technical findings, not just read a visibility score, because its extra value depends on fixing the site issues it surfaces.

Semrush AI Visibility Toolkit is the natural add-on for teams already using Semrush for SEO. It tracks brand visibility in AI answers for a domain, shows prompt-level results, and pairs that with an AI site audit that flags readiness issues on your pages. For a team that already lives in Semrush dashboards, keeping AI visibility in the same place avoids a second login, a second report format and a second vendor to manage.

Pricing in recent listings is $99 per month per domain billed annually for the standalone toolkit, with 25 tracked prompts, while bundled Semrush One plans include more prompts at higher prices. That per-domain pricing adds up quickly for agencies or multi-brand teams, and 25 prompts will not cover a broad catalogue. Buy the toolkit when Semrush is already your SEO home and one or two domains matter most. Otherwise, a dedicated tracker may give more prompts for the same money.

Ahrefs Brand Radar takes a different angle from most trackers. Alongside tracked prompts for your own brand, it offers a large index of pre-collected AI prompts, so you can research how any brand appears in AI answers without building a prompt list from scratch. That research depth suits SEO and brand teams that need market-wide benchmarking, competitor share of voice and citation patterns, not just a dashboard for their own prompts.

Pricing is the main barrier. Recent listings show AI index access from $199 per month for one platform, with custom prompt packages from $50 per month on top of an Ahrefs plan, and higher prices for all models. That structure is powerful but easy to misread, so confirm exactly what is included in your Ahrefs plan before you budget. Choose Brand Radar when you already pay for Ahrefs and need broad AI brand research, not just a simple tracker for one site.

Brand24 started as a media monitoring and social listening tool, and its AI visibility features now sit alongside that broader monitoring. That combination suits brand and PR teams that need one view of social mentions, news coverage, web mentions and AI answers, rather than a separate tool for each channel. Sentiment analysis, alerts and mention tracking help teams spot a reputation shift early, if it starts on social media or in an AI answer.

The trade-off is focus. Brand24 is not a pure AI visibility tracker, and AI features may carry an add-on cost on top of the base plan, which starts at $99 per month in recent listings, with a 14-day trial available. Pure AI trackers may offer deeper prompt analysis for the same spend. Choose Brand24 when social and news listening already matter to your team and AI visibility is part of a wider reputation job, not the only job.

AthenaHQ uses a credit model that suits teams that want to test before they pay. One credit equals one AI response, so the cost depends on how many prompts you track, across how many models, and how often you run them. The free Essential tier includes 300 credits, while Starter is listed at $295 per month for 3,600 credits a month across 11 models in recent listings, with content recommendations and competitor insights included on paid plans.

That flexibility is also the risk. A team tracking many prompts across many models can burn credits faster than expected, so you should model your planned prompt count and run frequency before choosing a plan. AthenaHQ is a good fit for teams that want broad model coverage and a real free test, provided they do the credit maths first. For a fixed, predictable prompt list, a flat prompt plan from another vendor may be easier to budget.